Tip 6 – KISS (Keep It Simple, Stupid)
First and foremost, don’t talk yourself out of a sale!
Don’t “show up and throw up” by reciting every possible detail about your product every time you talk to a customer.
If you’ve done your probing and found out what the customer needs, you can simply tailor the presentation to the points they need to know about.
If there is additional information that relates to an important point, by all means throw it into the mix.
Just the basics…
Then get them involved.
If you refer to your notes on the customer, you can get them to ask questions.
Then you’re helping them instead of feeding them a pitch.
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