Tip 19 – Listen
Listen to the customer if they want to sell themselves. Sometimes we get so caught up in our own expertise, our own plans, our own egos, we forget that the customer just might already know exactly what they want.
Give it to them.
Yes, you still need to sell.
You can up-sell, or make recommendations if what the customer wants is impossible or will not serve them properly, but don’t “sell” yourself out of a sale.
Sometimes it’s okay to be an order taker.
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