Tip 1 – Make Contact
Make Contact – with all of your customers who either haven’t bought yet, or have only recently bought.
Tip 2 – Trial Close
Closing is the most important thing you can do. If you don’t ask for the business, you’ll lose more sales than you make. That’s the obvious part. The not-so-obvious part is WHEN to start closing.
Tip 3 – Capture trust
To close effectively, you must earn trust. This means many different things to many different people, but to you it means the difference between selling and “giving a quote”. How do we capture trust? What do clients want from us?
Tip 4 – Answer Objections Appropriately
At some point and time, most customers will have questions that can lead them to either wait to purchase, or purchase from someone else. Or they can talk themselves out of buying altogether. You need to know what is stopping your customer from buying.
Tip 5 – Probe
We all hate this word. It’s been used in alien abduction movies, doctor’s offices… it’s never a good thing. You’ve also probably heard it over and over again in every sales training course. But there’s a reason for that…
Tip 6 – KISS (Keep It Simple, Stupid)
First and foremost, don’t talk yourself out of a sale! Don’t “show up and throw up” by reciting every possible detail about your product every time you talk to a customer.
Tip 7 – Feature/Benefit
I shouldn’t even have to say it, but every feature should show the customer a benefit. It’s Sales 101.
Tip 8 – Expand Your Knowledge
If your customers can’t tell that you are the expert, it’ll be up to them to make the decisions. So make sure you know more than the other salesperson.
Tip 9 – Use “Best Practices”
In pharmaceutical sales there is a huge emphasis on sharing “best practices”. Every week we would get voicemail from regional directors or area vice presidents with attached messages (“best practices”) from some of the nation’s best performing districts.
Tip 10 – Teach Others
Sometimes, the easiest way to learn is to teach. Having two kids, I learn more and more everyday. It’s the same it any situation.
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